What Makes A Good Personal Brand?

Hi friend,

Hope you’re well.

So, what makes a personal brand good?

No matter how you slice it, from all the brands that I have researched while building my own. I always keep coming back to 4 Key Pillars

These Are:

1. Your Brand DNA - Your Niche, Positioning, USP, Story

2. Your Audience - Your ICP, Your network, Your leverage

3. Your Content - The Quality, The Reach, The Engagement

4. Your Offer - Your ability to use the first 3 components to make money.

But how can you actually use set up these components in order to build a brand that converts.

Let’s break these down

1. Your Brand DNA:

Before you start building, you need a blueprint. A Niche.

So take time to reflect on your vision.

What makes you tick?

What are your passions and strengths?

Define what you stand for, the value you bring, and what sets you apart from the crowd.

The ideal spot for you as a niche is intersection between:

• What you love

• What you’re good at

• What the world needs

• What you can be paid for

Now this exercise takes time and experimentation before you settle on something so don’t feel too much pressure to pick something too quickly.

Play around with it.

The Most Profitable Niche Is You

Your Ikigai will allow you to choose an area where the things you talk about, promote and eventually monetize are a unique blend of who you are.

The more you can inject your authenticity, personality and journey into your brand,

The more success you’ll have.

2. Your Audience:

Too many make the mistake of trying to speak to everyone when building their personal brand.

Instead, speak to someone. Decide who that someone is — who you want to impact.

And find thousands of those people. Understanding your audience is an intentional exercise to shape your brand. Knowing who you're talking to helps you craft a message they'll resonate with and give attention to.

We need to build a community full of people we want for two main reasons:

1. There’s no point of creating content if there is nobody around to see it.

2. Your community is the support system that pushes your content out to the algorithm.

Before we dive deep into that, let’s take a look at, what I call:

The Brand Mastery Pyramid

• Your Brand (what we just established) will determine the kind of Audience and Community you build.

• That audience sees your Content.

• Depending on how well your Content is received you build your Reputation.

• Your Reputation builds trust and authority which ultimately determines how well you can Monetize your brand.

3. Your Content

Put yourself in your audience's shoes.

What knowledge can you share that would help them? How can you inspire or motivate them? Don't post content just to post. Aim to educate and inspire.

Your audience needs valuable insights, not information overload. People follow you because they're interested in your thoughts, stories, and journey. Let your voice be heard.

Why should someone follow you?

How to create content that makes you stand out:

You want content that:

1. Displays your high value skills

2. Shows off your relevant experience and expertise

3. Shows off your personal interests & builds relatability

4. Something that caters to your audience and resonates with them

This is Your Brand DNA Matrix:

4. Your Offer

This is a crucial component. Your offer is what you’re selling. In essence your content and strategy revolves around your offer.

If you’re selling ghostwriting services but you’re talking about selling digital products it just doesn’t make sense.

Everything we’ve talked about is connected.

They all come together to form what I call your Brand Puzzle.

• Your brand builds your content and audience

• And these two components together determine your brand monetization.

The stronger your offer the stronger your brand.

Here’s how your Brand Puzzle looks:

So therefore now you can understand that:

• The better the quality of your content the more money you can make

• The better the perception of your brand to your audience the more money you can make

• The bigger your audience (given you’ve built it organically) the more money you can make

Final Takeaways:

If I could give you 4 actionable tips based on what we’ve covered, here they are:

1. Clarify Your Brand DNA:
   Spend time identifying your niche by exploring what you love, what you're good at, what the world needs, and what you can be paid for. This exercise will guide you towards a niche that feels authentic and profitable, making it easier to stand out.

2. Define and Understand Your Audience:
   Instead of trying to appeal to everyone, focus on a specific audience. Understand who they are, what they care about, and how you can serve them. This allows you to craft messages that resonate deeply with them, building a loyal community.

3. Create High-Value Content:
   Focus on producing content that showcases your expertise, shares personal stories, and aligns with the needs of your audience. Aim to inspire, educate, and engage—this will help you build authority and trust within your community.

4. Align Your Offer with Your Content:
   Make sure that the services or products you're offering align with the content you create. Your audience should see a clear connection between what you talk about and what you offer, making it easier for them to understand your value and take action.

5. Build Your Brand Puzzle for Monetization:
   Treat your brand, audience, content, and offer as interconnected pieces of a puzzle. A strong brand and engaging content attract a bigger audience, which in turn boosts your reputation and trust—making it easier to convert followers into paying clients.

That’s Not All Folks:

1. Come say hi on X and LinkedIn

Enjoy your weekend my friend!

See you next Saturday.