How’s it going my friend,

Hope you’re well.

You’ve probably heard this saying:

This also applies to your personal brand.

Why throwing rocks at common enemies is good for your brand

Everyone loves a good hero.
But what’s a hero without a villain?

Here’s the deal:

Brands and their audiences need something to rally against.

It’s not about negativity—it’s about clarity.

Clarity on what you want. And what you don’t.

When you call out shared frustrations, you:

• Unite your audience. (“Oh, YOU get it.”)

• Stand for something. (No one remembers the fence-sitters.)

• Give your brand a backbone. (Strong opinions = strong loyalty.)

Think about it:

• Apple threw rocks at boring PCs.

• Nike calls out making excuses.

• Your favorite creator? Roasts their enemy too.

In Justin Welsh’s world of solopreneurship— his enemy is a 9-5 job.

That’s what he stands against.

Alex Hormozi throws rocks (metaphorically of course) at lazy people and distraction.

So, find your “enemy.” Throw rocks (strategically).

And watch your tribe rally.

A little rebellion goes a long way.

That’s Not All Folks:

Enjoy your weekend my friend!

See you next Saturday.