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How to REINVENT Yourself
And your Brand and Business with it.
How’s it going my friend,
Hope you’re well.
First off, Happy New Year!
It’s an honor for me to start the new year with you doing what makes me happy— writing. (And hopefully providing some value.)
How many times have you said to yourself:
This year is going to be my year.
Only for nothing to change.
And for you to be in the same place one year later.
Now, exactly a year ago I was in the exact same position.
A year ago, I didn’t have a newsletter.
↳ Today I send emails to hundreds of people
A year ago, I wasn’t writing online.
↳ Today I have an audience of 12,000+ followers
A year ago, I didn’t have direction.
↳ Today I know exactly where I want to go.
↳ AND I also know how I am going to get there.
Just know, this is not going to be some quick hack guide.
You have to make a shift at your most foundational level of being.
You and I both know that: The mind controls everything.
That’s why as an entrepreneur and coach, one of my primary focuses in helping myself and all my clients is getting their mindset right.
This is one of the highest ROI changes you can make
Here’s where people go wrong:
They set a goal for themselves
The goal is something that they want
And it’s also something they can’t get easily
But most people never achieve their goals because they focus too much on the goal and not on the person that they need to become in order to achieve it
You will not achieve the things you want if you don’t have:
The right beliefs about yourself
The right behaviors to create those beliefs
The right habits to make progress every day
The right mindset to keep you on track long term
Here’s how you become who you need to be and achieve your goals:
1. Get clear on who you need to become
List out the habits behaviors, mindset, and beliefs that you need to adopt in order to become the person that is capable of reaching your goals.
So let’s say you want to become a better creator.
To Become a Better Creator:
Habits you need
Daily Creation: Set aside time each day to produce content.
Continuous Learning: Dedicate time weekly to learn new skills.
Behaviors you need
Network: Connect with other creators for collaboration.
Promote Yourself: Share your work confidently.
Mindset you need
Resilience: Bounce back from setbacks.
Curiosity: Stay curious about your craft.
Beliefs you must have
Value of Creativity: Your unique perspective matters.
Long-Term Vision: Consistent effort leads to mastery.
This is only a surface level example. You have to go much deeper.
Really understand what makes the person you want to be tick.
2. Attach your aspirational identity with a real life character.
Choose a real life person you want to be more like. Really study them.
List out the habits behaviors, mindset, and beliefs that you need to adopt in order to become more like them.
For example:
I want to approach my writing and creativity more like James Clear
I want to approach my business more like Alex Hormozi
I want to approach my training more like Bruce Lee
How You can do it:
Pick someone whose values align with yours—an entrepreneur, artist, or leader.
Analyze their successes and failures. What can you learn and apply?
Adopt their habits, behaviors, mindset & beliefs in your own life.
By embodying the qualities of someone you admire, you’ll not only inspire yourself but also take steps toward becoming the person you aspire to be.
3. Take actions that align with your future identity
This is simple. Before you do something;
Simply ask yourself:
Would the person that I want to be to what I’m doing?
Would the person that I want to approach it differently?
Would the person that I want to be do something different?
It’s a simple shift— but it works.
For example:
Before you post a piece of content, Ask yourself:
Would Dan Koe post this?
Would James Clear write this?
Would (my favourite creator) approve of this?
One simple change— to drastically raise your standards.
Don’t chase your goals. Chase becoming your best self.
That’s Not All Folks:
1. Follow me on X and LinkedIn for more daily value
2. Join the waitlist for my Free Skool Community launching this month- Get exclusive access to free digital assets inside.
Enjoy your weekend my friend!
See you next Saturday.