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- How I got 2M Impressions
How’s it going my friend,
Hope you’re well.
As of today,
I’ve written more than 365 pieces of content,
Gotten almost 2 million impressions.
And 12.4k followers as a result.
But it wasn’t always like this.
A year ago, I was stuck.
I was pouring hours into creating content.
Doing the best I could. But all I got back was..
Crickets.
Very little likes.
Hardly any comments.
Hardy any new followers.
The worst part? I didn’t know why.
Now I spend 15-30 minutes a day and get 40-50k impressions a week.
Here’s what I learned:
The internet is noisy.
You’re not just competing with other creators.
You’re competing with Netflix, TikTok, and cat memes.
Attention is the new currency.
And if you don’t know how to grab it, you’ll stay broke.
I used to think the problem was my content.
It’s not.
So what was the real problem?
I didn’t know how to write to capture attention.
That was the skill I needed.
Writing that makes people stop scrolling.
Writing that earns their trust.
Writing that draws them in.
That’s exactly what I’m going to show you today.
The Vision
Imagine this:
You write a post.
It absolutely goes off
Your DMs start filling up.
Instead of chasing attention, it comes to you.
I mean that’s the dream right?
But let’s be real.
If you don’t learn how to write you’ll keep struggling.
Your content will keep getting ignored.
Your audience will grow at a snail’s pace.
Your confidence will take hit after hit.
Every week you spend guessing costs you momentum.
Here’s how to build an audience that cares— using only words.
MY Top 7 Lessons On Writing to Capture Attention
Lesson 1:
Focus on emotion. People don’t remember what you say, they remember how you make them feel.
Humans are emotional beings, not logical.
99% of the population have not developed themselves to the point of being free from — or in control of — their ego.
That is the foundation of capturing and holding attention.
Poking your reader’s ego.
Feeding it = making them feel “good.”
Starving it = making them feel “bad.”
If you can take people on an emotional journey that eventually ends in a benefit for their life — you have mastered the art of content creation.
Lesson 2
Use Specific Numbers. Using numbers in your hooks, headlines, or posts will make people stop to see what the numbers relate to.
These can be in the form of:
Statistics — “There are 7 billion people on this earth”
Dollar amounts — “Apples new $1175 iPhone has this new feature”
Metrics — “I sent 322 cold emails” or “After 293 days…”
Lists — “7 bad habits that are preventing you…”
The more specific the number is, the more it catches peoples attention.
Lesson 3
Use a Negativity Bias.
The human brain is wired to remember and pay attention to negativity.
This does not mean you have to be negative all the time.
It means you need to use the negative forms of words.
If you are saying something positive, but the point is better illustrated in its negative form, use that.
“You are going to achieve great things.”
Compared to:
“You will never hit rock bottom again.”
Lesson 4
Call out Problems. Calling out the pains or problems people are experiencing will also make them relate to the post.
MOST people have encountered the same problem or pain as everyone else throughout their life.
Say things like:
“If you’re struggling to manage your time, read this”
“Your content doesn’t get engagement because you don’t do these 3 things”
“You feel imposter syndrome because you’re doing things that make you better”
If you can describe the feeling accurately, you have attention at your fingertips.
Lesson 5
Mention a Potential Benefit. The opposite of calling out a problem.
Your mind needs to think in pains and benefits. That is your unique “why” behind whatever “what” or “how” you are writing about.
For example, you can use things like:
“How to do X”
“7 step process to get Y outcome”
Lesson 6
Provide Proof. This is gets attention and implies an information gap. People want to fill gaps in information.
Use social proof to illustrate a point you are trying to make. This makes it much more effective.
Use screenshots, quotes, stats— anything that enhances your argument with real world application and proof.
Lesson 7
Display conviction. You can create impactful posts with confidence alone — it allows other aspects of attention-grabbing to fall into place.
Your job is to have confidence and conviction in your beliefs and a credible or clear argument to back them up (if you have to).
Tools you can use to sound more confident:
Eliminate words that imply uncertainty
Speak in absolutes when possible
Exaggerate your point to add energy
Of course, do not abuse these for the sake of engagement.
Rather than saying:
“It may be wise if some people developed their skillset.”
Say:
“It is crucial that everyone on planet earth develops their skillset.”
Just by being confident, the words flow easier and the writing is more impactful.
—
Remember:
Use these
Use them often
Experiment, observe, adapt, overcome.
That’s Not All Folks:
Join the waitlist for my Free Skool Community - Get exclusive access to free digital assets inside that help you build an audience and use it to fuel your business.
Enjoy your weekend my friend!
See you next Saturday.