Content is quickly dying

How’s it going newsletter fam,

Now right off the bat, let’s clarify something.

For the past few years, organic content has been the best thing since sliced bread for businesses, marketers and creators.

But that has changed..

The influx of new creators, AI tools and algorithm changes to counteract them is putting an end to it.

But one particular type of content is quickly falling off..

— Generic Content.

You know the type:

• Inspirational quotes

• Simple tips and tricks

• Information without relevance

This type of stuff is way too EASY to make— and just as easy to IGNORE

So let’s break down how to save your content in 2025.

Generic Content Is Dying—Here’s How to Save Yours

Most people think more content = more growth.

Post daily. Follow trends. Stay “consistent.”

For the past few years this has been true.

Sadly it is not that easy anymore.

• The truth is: generic content doesn’t build authority.

• People have caught up.. It just doesn’t hit anymore.

• It gets scrolled past. Ignored. Forgotten.

Why?

Because everyone is doing the same thing.

If you keep playing the “post more” game:

• Your content gets lost in the noise.

• People engage but never convert.

• You waste time with no real results.

The Hidden Problem:

The real issue isn’t your frequency or volume.

It’s lack of originality and depth.

• Broad advice = No one remembers you.

• Trending topics = You compete with everyone.

• Viral hooks = Empty engagement, no real trust.

Likes don’t pay the bills.

Authority does.

Those who own a unique perspective build real influence.

They don’t just create content.

They create clarity.

How to Make Your Content Stand Out

Because there’s so much generic content out there those who know how to really differentiate themselves will be the ones that truly stand out.

Here’s how:

1) Be specific, not broad.
(Niche down. Speak to one person, not everyone.)

2) Make content from experience, not Google.
(People want insights, not regurgitated facts.)

3) Prioritize depth over virality.
(Viral content fades. Expertise compounds.)

4) Tell stories, not just give tips.
(Stories make you relatable. Tips make you replaceable.)

5) Lead with conviction.
(Have an opinion. Say something that makes people think.)

❌ Generic content = Forgettable.
✅ Authority-driven content = Profitable.

The game isn’t about “posting more.”

It’s about owning a perspective.

Whenever you’re ready there’s 3 more ways I can help you:

1. Join my Free Skool Community and get exclusive access to free digital assets inside.

2. Book a 1-1 Call with me to create a clear, actionable plan to position you as an authority, attract the right audience— and monetize it.

3. Join Creator OS+ and add an additional $10k/mo to your creator business without cold outreach, sales calls...and without working more than 4 hours a day— DM me on Linkedin or Skool to get details.

Until next time, my friend.

Happy Building!